Ablaze was built to make an entrance, with a brand identity shaped around energy, appetite, and heat. The visual language gives the brand a bold presence that feels immediate without becoming predictable. The interior carries that same attitude through strong materials, colour, lighting, and a space designed to feel alive. Packaging extends the identity beyond the space, turning every order into part of the experience. The launch campaign pushed the character further with visuals made to catch attention, build curiosity, and introduce Ablaze with confidence.