Did you know that the Saudi deserts turn into colorful fields full of purple lavenders in Spring? 🏜️ Because of this phenomenon lavender purple turned into a touristic and cultural symbol. It can be seen everywhere from the purple carpets, national events, and many shops and attractions across the city 😍 @c7coffee wants to take part of this beautiful harmony created by the Saudi people and have a lavender heaven at their shop by creating a campaign full of purple for the winter! 💜

Scope of service: campaign identity, illustration, packaging, and Installation