Drinking coffee is a behavior that has been associated with specific rituals and atmosphere especially when it comes to the space you are drinking your coffee in! To make people really feel that Caffeination is their space, we created a fun interactive installation with pop colors and modern style. The installation represents different zones that people can set in and enjoy every sip of their coffee and of course take photos of themselves at their spot! No matter how your spot looks like, we are pretty sure you will find it at Caffeination!With Caffeination, the campaign visual language focuses on creating a visual space that represents the person’s personal spot and using circles to represent their energy. Pop colors have been used to show the shine people get at the spot they choose!
Scope of work: Grand opening campaign strategy, campaign visual language, invitation, facade design, pop up installation and social media
