Chubby Chip is a cookie brand with a taste for excess — chunky, gooey, and proudly indulgent. The identity uses stretched typography, soft purples, cream, and chocolate tones to give the brand a bold but playful character. Mushroom illustrations and surreal details add a slightly unexpected visual world around the cookies. Packaging is designed to feel collectible, tactile, and full of personality, with each format carrying its own moment. Chubby Chip feels fun, generous, and just a little bit weird — in the best way.