Flour & Floret brings bakery culture and florals into one warm, expressive identity. The rebrand pairs a refined monogram with botanical details, playful graphics, and an earthy palette of olive, terracotta, cream, and soft lilac. Packaging and printed pieces were designed to feel thoughtful, tactile, and giftable. Food, flowers, and everyday café moments all sit naturally within the same visual world. The brand feels welcoming, crafted, and full of small details worth noticing.