Get Lit and order some yummy pizza!! This branding of Get Lit is inspired by the motion of throwing that pizza dough on the kitchen counter and getting all that flour flying everywhere! The typeface has dusts of flour floating around it, and the brand assets have typography that disappears off into dust. The essence of pizza was brought into the brand through the dust, the colors, the pizza, and packaging materials. The branding is also reflected on the interior which has brand elements in the signages, seating area, pizza ovens that look like disco balls, and the huge wall mounted light signage. Fair to say that this place is lit!

Scope of service: brand identity, packaging, uniforms, interior design, launch campaign, social media, invitation design & distribution, creative direction and videography.