"We're not fast food; we're fast casual dining." This is how Gold Label defines itself! When they approached us to reposition the brand and expand into a new market, we gladly accepted the challenge. We approached Gold Label with a fresh perspective, creating a bold, exciting, and distinctive brand identity with meticulous attention to detail. The Gold Label logo showcases two different personas through distinct typefaces. One exudes confidence and boldness, while the other is funky, youthful, and trendy. This combination sends a powerful message that Gold Label maintains the same quality while now sporting a new look. When it comes to packaging, we took it to another level, incorporating corrugated gold foiling to emphasize the brand's image.