Challenge: Let’s Patty aimed to launch as a standout burger concept in Riyadh with a personality that feels fun, playful, and instantly memorable. The challenge was to translate the brand’s energetic food experience into a cohesive identity that sparks curiosity, stands out visually on social media, and builds an emotional connection with a young, burger-loving audience. Solution: We developed a bold, spark-filled brand identity built around a playful pun on “Let’s Party.” The cheeky, winking emblem became a central brand asset, reinforcing the fun and approachable personality. The photography direction focused on creating dreamy, energetic visuals, while packaging and social media content were designed to feel lively, sparkly, and special reflecting the excitement customers experience when biting into the burgers. All touchpoints worked together to create a joyful and highly shareable brand presence. Result: Let’s Patty launched with a strong and highly recognizable identity that quickly captured attention in Riyadh’s burger scene. The cohesive branding, spark-driven visuals, and social-first content positioned the brand as one of the city’s most buzz-worthy burger spots. The project also gained strong visibility as a branding reference, being featured and shared across platforms such as Behance, Pinterest, and other branding inspiration channels, reinforcing Let’s Patty as a standout example in contemporary food branding.
Scope of service: brand identity, packaging, photography direction, social media management.
