The journey of ✦ Let's Patty ✦ It started from the branding which focused on being bold and attractive, then to the packaging. The burger packaging is designed to be teared open in the middle, which adds a fun element to the experience. Then followed by the photography direction which focused on creating happy moments with the food. Finally the brand launched through a series of social media posts.
Scope of service: brand identity, packaging, photography direction, social media management.
