You can either get spicy or icy in this Neat summer! Neat wanted to create the full summer experience so the campaign started by planning through a strategy. The concept of the campaign was spicy and icy, so 2 menus were curated to fit the theme. We designed a new way to present each item through new packaging and cutlery and new uniforms for the staff. And to transcend people into the icy & spicy feel, this 4 layer entrance installation was created where each layer will take you through a different feeling from icy, to spicy, to the mirage of transition
