If you can't master eating noodles with chopsticks, then you're Okashi! (AKA odd and funny). Okashi is an Asian food restaurant that approached us for rebranding and repositioning. We have crafted a timeless yet modern brand identity inspired by Asian culture, incorporating the colors of Asian cuisine, rice fields, and Asian pottery. The new visual identity introduces Okashi to the audience with a fresh perspective and an immersive experience.
Scope of service: identity rebranding, brand strategy, company profile, packaging, menu, signage design, photography direction and social media
