Smiley

Visit the Smiley Garden and watch yourself grow! One of the biggest projects we worked on is this collaboration with Smiley. Smiley came to Riyadh and a strategy went into plans to activate an event space and create a fun experience for families. The main focus was to design a journey full of excitement for the families. The branding was created, and based on it activations were designed with a fun, local and relatable look. Matching merchandise and funny products were created for the visitors with a Saudi touch! And don't forget to grab a journal book and follow it to max out on the fun!