From “Mawsim” to “Aya”: A New Beginning and an Identity Reflecting the Brand’s Spirit.More than just a name change, “Aya” represents a completely reimagined brand experience, meticulously crafted from its core identity to the most subtle details. This comprehensive rebranding reflects the brand’s growth and sophistication.Takig a fashion forward approach for an audience that shares the same mindset, we reimagined the identity through simple and elegant design elements in the rebranding journey of AYA.