Tawali Tawali was created as a platform where emerging fashion and lifestyle brands can be discovered in one curated space. The name suggests continuity, movement, and what comes next — fitting a concept built around new talent. The identity uses refined typography, earthy greens, and a flexible visual system that feels editorial rather than retail-heavy. Interior and experience design extend the brand through modular displays, fitting areas, product walls, and event-ready moments. Tawali feels selective, contemporary, and designed to keep evolving with the brands it hosts.

Tawali is a new platform in Dubai dedicated to emerging fashion and lifestyle brands, required a comprehensive brand and event experience for their Ramadan event, hosted by @bysymphony. Strategic understanding guided every decision, starting with the culturally resonant name ‘Tawali توالي’ evoking continuity and a seamless experience essential for this dynamic platform during the events. We took the challenge in delivering a complete brand identity and impactful event design in short time for Ramadan. We developed elegant typography and a verdant color scheme, balancing freshness and sophistication to resonate with discerning GCC audiences in Dubai during Ramadan. This refined design ensures immediate brand recognition across all touchpoints, including packaging, social media, and event materials.