At the start of this project, our goal was to bring to life Chef Talal’s passion, one that began two years ago in Riyadh with a mission to create exceptional baked goods defined by high quality and truly distinctive recipes.We set out to craft a holistic visual identity that would mark the beginning of every tasting journey, where signature flavors are paired with carefully considered design, starting from the color palette and logo to every element that elevates the experience. The design elements were inspired by Chef Talal’s journey, a reflection of his deep dedication to mastery. Each baked item tells a story of precision and care, shaped through deliberate, thoughtful stages toward perfection. This passion is echoed in the details of the illustrations, inspired by the rich textures of croissants and sourdough, turning the visual identity into an authentic extension of his unique craft.‍